How to Beat the Recession: – Make Sure Your Business Prospers While Others Struggle – Yet another fantastic guide from the people at TaxCafe.

This book provides a unique set of tools to help you make money during the recession.  It contains dozens of practical ideas and examples from the author’s 40 years advising both massive and tiny companies.
 
You usually have to pay a fortune for this sort of information but TaxCafe have put it all into one handy guide! This brand new book provides a unique set of tools to help you make money during the recession.

It contains dozens of practical ideas on how to sell more to your customers, develop recession-friendly products and services and steal business from your competitors by adopting cheap but powerful marketing techniques.

The book also reveals what changes you must make to your business to reduce your overheads, increase your profit margins and improve your cash position… without upsetting your customers or employees.

How to Beat the Recession is written in an entertaining and engaging style, with numerous anecdotes and examples from the author’s long and varied business career.

The book tells you all the things you can do to protect your business from the worst of the recession and help it grow when the good times return.

Subjects covered include:

• How to develop new recession-friendly products and services
• … plus examples of companies that have done this successfully.
• Why it is important to offer plain vanilla, no-frills products in the current climate.
• The parts of the economy that are suffering most and the sectors that are thriving… and how you can position your business to benefit.
• How to identify prosperous niches within your sector where people still have money to burn.
• Everything you need to know about guerrilla marketing, including how to generate great ideas.
• How to sell more to existing customers on a regular basis
• … plus examples of firms that do this.
• How to keep your existing customers happy and loyal… without spending a penny.
• The importance of promotional activities, like buy one, get one free during the recession.

You can order How to Beat the Recession and many other highly acclaimed tax guides from the TaxCafe online shop

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